BOTZ reframed the company’s commitment to renewables and secured sustainability in its brand positioning. Creating organisational buy-in was essential. This could only be achieved by creating common understanding of the value of sustainability to the business. BOTZ trained environmental, communications and commercial teams around the globe. We developed and delivered an interactive show for the top 800 managers which demonstrated how Tetra Pak’s packaging could compete against plastics’ encroachment by highlighting environmental competitive advantages, trends, urgency, and a path forward.
Sustainability became a core part of Tetra Pak’s business strategy. It ceased to be a nuisance issue and became an increasingly central aspect of business. Ambitious goals for the future were developed and partnerships with environmental groups have been set up.